Voda In the News
Jayski: TV Ratings for Gatorade Duel Higher

Coming off record Nielsen Household Ratings earlier in the week for coverage of the ARCA Racing Series opener and the Bud Shootout edition of NASCAR RaceDay, SPEED scored another ratings increase with Thursday's live coverage of the Gatorade Duel at Daytona. The twin qualifiers for Sunday's Daytona 500 earned a 1.99 (1,495,000), up 7% from last year's 1.86 (1,363,000 households). Coverage peaked at a 2.56 (1,926,000 households), up 11% from last year's peak of 2.31 (1,691,000). The Gatorade Duel at Daytona telecast made SPEED the highest rated basic cable network during the time period. NASCAR RaceDay continued its upward trend to start the season, as the Gatorade Duel edition of the popular pre-race show scored an 8% increase over 2009 scoring an average Household Rating of 1.87 (1,402,000 households).(SPEED), for Budweiser Shootout, ARCA and Daytona Qualifying TV Ratings, see my 2010 TV Ratings page.(2-13-2010)